r.e.m. beauty is launching at Sephora this February in 81 stores and 13 online sites.

Founded by Grammy winner Ariana Grande, the beauty brand specialises in high-performance, vegan skincare-infused makeup.

The new retail partnership will bring to life r.e.m. beauty’s customer-focused approach to artistry, embracing its ideals of self-expression, 60’s nostalgia and classic beauty.

Customers will be able to buy well-loved products including the award-winning flourishing lengthening mascara and eclipse blush & lipstick stick, as well as viral TikTok favourites including the essential drip lip oil, lustrous liquid eyeshadow and the cooling blurring undereye balm, which has sold out multiple times since launch.

Brand founder Ariana Grade says: “Now more than ever physical retail and having that touchpoint where people can see, feel and test the products first hand is so important. I absolutely adore the Sephora self-service model, highlighting the best of beauty, while making it accessible to everyone.”